GEN ONE COLLECT · LAUNCHING SOON

Buy. Break.Watch. Discover.

Welcome to Gen One.

Live breaks and the shop are coming. Be first in.

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  • BUY
  • BREAK
  • WATCH
  • DISCOVER
  • CONNECT

BUILT FOR THELOVE OF COLLECTING.

Gen One is a home for collectors, built by people who understand why the hobby matters.

We bring together the cards, stories, people and moments that make collecting worth coming back to. From live breaks and events to exclusive content and conversations…

Gen One is where the hobby comes to life.

Mike Trout, collector
  • 3xAL MVP.
  • 12xMLB All-Star.

Long before the trophies, Mike Trout was a collector.

He still is: opening packs, chasing cards and sharing the hobby with his family. Gen One is how he’s passing that feeling on to the next generation.

When I first started collecting cards, I didn’t think it was going to get this crazy. But I got involved quick and I got hooked quick. The hobby is real.”
MIKE TROUT

The hobby hasa new home.

Discover cards, join live breaks and get closer to the athletes and collectors who make it all matter.

BREAK

Launching this December, Gen One will bring you live breaks and stories from inside the hobby.

COMING SOON · FOLLOW US

DISCOVER

Explore the cards, athletes and stories that give the hobby its meaning.

COLLECTORS HUB · COMING SOON

How long have you
been in the game?

I’m acollector.

You know what
you’re chasing.

The missing piece. The unexpected find. The card you keep coming back to. Get a first look at what Gen One has in store.

I’m new tothe hobby.

Start with the
player you love.

You don’t need to know the whole hobby to start collecting. Start with a favorite player, team or memory. We’ll help you take it from there.

We alsocollect emails.

Be first to hear when the shop opens and our first live breaks begin.

We only email when there’s something worth opening. Unsubscribe anytime.